The importance of effective graphic design

Graphic designing is one of the most important aspects these days when we talk about business. The main reason behind this is that most of the business industries are growing online. To showcase the business presence effectively, websites are must to achieve success and goals. Graphic design helps to add style that makes the whole website more appealing.

In order to make your websites more appealing and attractive for the visitors, graphic design plays vital role.

There are many pitfalls for companies that like to have a website developed. The website is part of your “brand” and is usually the first impression that a prospective client has of you and your brand.  Thus, a properly designed website must go beyond coding, beyond the friend of a friend who says they develop websites or a quick do-it-yourself project.

Graphic design must play a fundamental part of any web design, it is not only the creative spirit of your site but is critical to the overall branding strategy of a product or service. Graphic Design encompasses everything from back ground images, banners and button controls to colour scheme, text style, and graphics.

An ideal graphic design can give a huge boost to your website by increasing its visual appeal, professionalism, brand value and usability.

Visual appeal is vital to web design because it promotes communication of ideas to your viewers by stimulating aesthetic senses and increasing a feeling of connection.

Effective graphic design also adds a layer of professionalism to your site. Visitors are more likely to consider your content worthy of reading if the overall website gives an appearance of authority on the subject.

In addition, good graphic design increases the usability of your site. Web visitors often have little patience for complex or confusing sites and leave very quickly to the competitor. You can encourage viewers to stay on your site by utilizing effective graphic design to keep your navigation simple, making sure your graphics are content appropriate, and choosing eye-pleasing colours and text styles.


The Importance of Search Engine optimization

It’s important when building a new website that you’re working with search engines – instead of against them. Search engine optimization is important for the success of any online business.

Maybe you have heard that Search Engine Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature.

SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field.

So, what does a SEO strategy entail?

Understanding the main principles of SEO

Search engine optimization describes a strategy that encompasses nearly every aspect of site building and content development. When it is done effectively, it creates an outstanding user experience for the consumer, further building their trust in the company. Thus, the main goal of SEO is to demonstrate your value to the search engines. When they know your value, your pages will rank highly for queries relevant to your content. The importance of SEO comes from its ability to help customers find you easily.

How search engine optimization works

Most search engines analyses websites with their spiders. These spiders look for key bits of information that signal to them the topics and value of the content on each webpage. This means that they will look for certain terms and examine the site organization to find clues about the value of the site. Here are some of the aspects of SEO that form the basis of any strategy.

The site construction and organization

Search engines such as Google use complicated algorithm to look at many aspects of the website including the organization of the site. The algorithm can determine many things and scores each bit with a positive or negative score which ultimately determines your ranking. A part of site construction also includes site load speed. Pages that load slowly on any device will be marked poorly by Google and also abandoned by viewers that expect fast loading experiences. Brands need to take the time to carefully consider how they construct their site, including the images and videos they use, to be confident that everything has been created to ensure an optimal load time.

Mobile optimization

Of course, SEO would not be complete without a discussion of mobile optimization. In most cases more searches now take place on mobile devices than desktop. In response, it is an essential requirement to improve mobile optimization.

To succeed in this mobile-first world, brands need to use mobile SEO to ensure that their content has been created correctly. The site should be easy to navigate with fingers. It should also load fast on mobile devices and be easy to read.

Overcoming objections to SEO

The most common objections that businesses raise regarding SEO revolve around the time needed and the investment. It can take a few weeks to a few months to see real results from an SEO initiative, which makes it difficult to find the resources to invest in optimization now.

Fortunately, there are some business results that brands can see right away from an SEO investment. Although the most significant results might take time, the positive changes seen with SEO can benefit customers, and therefore the business, right away.

As brands start to pay attention to the importance of SEO and thus begin to clean up their websites, they will improve the user experience. It will be easier for people to get around the site and find what they need. This will improve the reputation of the site. It will also boost engagement with users and encourage more leads to convert to customers.

Brands commonly feel concerned about the financial investment in SEO. Hiring several new employees can be a drain on the budget, particularly when people add in the tools needed to maximize site optimization. However, DMNI can give brands access to highly experienced professionals which allows Brand to concentrate on their business and leave the complexity of SEO to the professionals.

The Importance of SEO Now and in the Future

1. Brand building

Brand building can help create powerful organizations. When people recognize your logo, colours, and name with a positive reputation that precedes you, it can help build greater trust with prospects. SEO and digital marketing can help capitalize on this.

A strong online presence will encompass many channels. A complete SEO strategy will involve employing platforms, such as social media. Your brand will be present to customers throughout their digital lives, enhancing recognition and leads.

2. Better positions on the Search Engines

Your position on the Search Engines will play a large role in the number of clicks you receive. According to Advanced Web Ranking, the top three positions alone on the Search Engines receive an average of 60% of all the clicks. This means that the higher your site appears, the more results you will gain from your efforts.

Focusing on the importance of SEO will help you improve your rankings. As Google recognizes the value that your site offers users in this sector, you will rank higher. SEO helps you to communicate better with the search engine algorithms. Your topic will become clearer to the search engine spiders. You will also let the search engines know for which queries you will be relevant.

Customers expect that Google’s algorithm generally returns them the sites that will provide them with the best answer.

3. More traffic

As you build your rankings, you will be in a greater position to boost your traffic. SEO best practices include optimizing both your titles and meta descriptions to make your topic clear. This lets your customers know precisely what your piece offers. Customers want to know that your site will address their needs. Optimizing these aspects of your site will help persuade them to click.

When you combine these elements with the stronger site rankings you get through optimization, you will see increases in your traffic rates. More people will come to your website. As you introduce more people to your websites, you will also nurture more opportunities for people to become leads and then convert. The importance of SEO cannot be underestimated when it comes to organic revenue growth.

4. Higher percentage of traffic becoming leads

SEO will also increase the percentage of your traffic that becomes leads. SEO focuses on understanding what prospective customers want to see and then fulfilling those needs. Creating a strong SEO strategy, therefore, will result in a site that is tailored more towards your target customers.

With content that better engages your visitors, you will be able to lead your prospects through the sales funnel more easily. Customers will be able to find the content they want and you will know how to move them to the next level. This will result in a higher percentage of conversions at each stage.

5. Business growth outside of geographic boundaries

With traditional marketing, businesses often remain confined to their immediate geographic area. You promote yourself with direct mail, radio broadcast, and billboards, for example, which only people who live in your area see.

With SEO, you have the opportunity to expand your reach beyond your region. You can do business with people across the country.

By understanding the importance of SEO and creating an optimized site, your page can rank highly on SEARCH ENGINESs for people in a number of different locations. When your content is relevant, it will appear regardless of whether the prospect lives next door or thousands of miles away. SEO, therefore, provides your organization with greater room to grow. You have the chance to expand your prospective audience and thus increase your reach. You will be able to expand your business on a level that would not have been possible previously.

6. Greater understanding of what customers want to see

Customers today like to know that businesses understand their pain points. They want to work with companies who address their individual needs. Modern customers want to nurture relationships with businesses and not be viewed as only a number.

To serve these customers, both online and offline, you want to intimately understand your customers. This means going deeper than targeting people within a particular age range. You want to understand people’s behaviour and why they do certain actions.

Before SEO and digital marketing, businesses relied on market research and basic analysis of their own merchandise. They used market research to identify trends in their consumer habits, for example, and would use sales data to see which products and services were the most popular with customers. SEO, however, offers an entirely new level to the ability to understand the customer.

Through paying attention to the importance of SEO, you will begin to monitor customer behaviour on your website. You will see your bounce rates, how often people click through your site and where they go, your rate of abandoned shopping carts, and your rate of repeat customers.

SEO requires brands to make an investment. Without immediate results, like the ones a traditional ad campaign can produce, it can be hard to make that jump. As you begin to understand the long-term importance of SEO for your organization, it should become easier to take those first steps towards digital success. The longer you invest in SEO, and the more intense your dedication, the easier it will be to see how the benefits you derive from this strategy easily pay for the effort you have put in.

If you’re interested in ramping up your SEO efforts or just getting started, contact us to schedule a chat today and learn how DMNI can assist in your SEO campaign.


Digital Marketing that brings Results

All online marketing strategies at DMNI are tailored to the unique needs of your audience and brand objectives. With the right digital marketing approach, you’ll see improved conversion rate, better user engagement, and an overall boost in ROI.

How does DMNI implement Successful Digital Marketing Campaign?

Design a Strategy for Online Growth

It does not matter what platform we use for your marketing, creating a successful digital marketing campaign always begins with a strategy. First the DMNI team will meet with the client to learn more on how the customer sees their goals, brand placements, and competitors. After we understand more about the customers perception, we will audit the client’s existing online channels as well as their competitors. This will allow us to provide specific recommendations for a marketing campaign that meets budgets and achieves a ROI for the customer.

Increase the Number of Website Visitors

In many cases the first goals of a digital marketing campaign is to get visitors to the website so that potential conversion can be achieved. However, marketing campaigns are ever advancing and need constant tweaking, you can’t just turn them on and pray that they perform. Therefore, we literally micromanage each digital marketing campaign to ensure it is driving valuable results.

If the campaign is not driving enough targeted visitors to the website, the team will continuously reoptimize the campaign. These adjustments will be documented and can be measured so we can determine exactly what change moves the needle.

Improve Customer Retention & Revenue

Once customers arrive from a marketing campaign to the landing page, it is important to capture this customer as a lead and actually make a conversion. Therefore, the DMNI team optimizes each landing page for strategic conversion funnels, maximizing the number of conversions secured.

The optimization includes designing the proper user path, increasing the speed and loading time of the site, and integrating web specific copywriting to guide customers to the goal we need to achieve. All data is tracked and reports on marketing campaign performance are given regularly.


Strategic Webdesign at DMNI

So you’re looking at improving your website, possibly even completely redesigning it? Where should you start?

An informative and visually intriguing website is one of the most important marketing and lead-generating tools in today’s world. Understanding the importance of strategic web development and design, we work with clients to create custom sites that succinctly communicate their unique value proposition.

When building a website, it’s highly important that you have a strategy in mind. A strategy that guides the web design process to efficiency and meeting the website goals. This means the web design strategy is aligned with the way you communicating with clients, and the manner of transmitting the company message to clients. In other words, making your website look good must not conflict with the website purpose and objectives.

Assumptions are very dangerous and can lead to disastrous results when planning a web strategy. At DMNI we start with gathering accurate data that allows us to validate or dispel assumptions of how people will be using your site. This is why DMNI does not offer packages but instead is treating each project individually with a targeted a plan that works to achieve your goals.

How are we accomplish this?

Kick-Off & Discovery

The DMNI team hosts an initial meeting with the client to discuss the scope of the project, including platforms and channels, goals, target audience, existing brand strategies, and more. In this call, the digital strategist will gather the necessary information to conduct in-depth competitor research and complete a comprehensive digital strategy.

Digital Strategy

After the discovery call, we utilize the brand strategy document that was completed in the discovery to build a customized digital strategy. Each strategy is personalized, depending on the client’s goals, target audience, and the improvements that a website or app needs in order to be successful.

Information Architecture

If there is a existing website, the DMNI teams will document the existing features and functionalities. This information will be used to create a new and improved user experience, documenting all elements for designers and developers and ensuring they are reflected in later stages.

Design Mock-up’s

After the website goals and overall user experience is determine, designers will create mock-up’s which are essentially blueprints of a website that outline the structure. After design mock-up’s are created, web designers will add colours, logos, and branding elements to create a static image-like design of what the web pages will look like to the user.


After the designs are approved, we move into the development stage. In this phase the developers will create the interface which customers will see.

Quality Assurance

Throughout the development process and before the website goes live, the DMNI team will test every facet of the website to ensure it functions properly and matches the original designs that were approved by the client.

Launch & Optimization

Once the new website is tested and approved it will be pushed live to the public. However, the work doesn’t stop there.
The DMNI team will continue to monitor its performance and security, optimizing whenever possible to maximize results.


After the Launch DMNI will move into the Digital Marketing phase that includes detailed Search Engine Optimisation to ensure the site loads fast and is using every possible trick to ensure the search engines love your new site as much as your customers.