03Feb

Digital Marketing that brings Results

All online marketing strategies at DMNI are tailored to the unique needs of your audience and brand objectives. With the right digital marketing approach, you’ll see improved conversion rate, better user engagement, and an overall boost in ROI.

How does DMNI implement Successful Digital Marketing Campaign?

Design a Strategy for Online Growth

It does not matter what platform we use for your marketing, creating a successful digital marketing campaign always begins with a strategy. First the DMNI team will meet with the client to learn more on how the customer sees their goals, brand placements, and competitors. After we understand more about the customers perception, we will audit the client’s existing online channels as well as their competitors. This will allow us to provide specific recommendations for a marketing campaign that meets budgets and achieves a ROI for the customer.

Increase the Number of Website Visitors

In many cases the first goals of a digital marketing campaign is to get visitors to the website so that potential conversion can be achieved. However, marketing campaigns are ever advancing and need constant tweaking, you can’t just turn them on and pray that they perform. Therefore, we literally micromanage each digital marketing campaign to ensure it is driving valuable results.

If the campaign is not driving enough targeted visitors to the website, the team will continuously reoptimize the campaign. These adjustments will be documented and can be measured so we can determine exactly what change moves the needle.

Improve Customer Retention & Revenue

Once customers arrive from a marketing campaign to the landing page, it is important to capture this customer as a lead and actually make a conversion. Therefore, the DMNI team optimizes each landing page for strategic conversion funnels, maximizing the number of conversions secured.

The optimization includes designing the proper user path, increasing the speed and loading time of the site, and integrating web specific copywriting to guide customers to the goal we need to achieve. All data is tracked and reports on marketing campaign performance are given regularly.

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04Oct

Strategic Webdesign at DMNI

So you’re looking at improving your website, possibly even completely redesigning it? Where should you start?

An informative and visually intriguing website is one of the most important marketing and lead-generating tools in today’s world. Understanding the importance of strategic web development and design, we work with clients to create custom sites that succinctly communicate their unique value proposition.

When building a website, it’s highly important that you have a strategy in mind. A strategy that guides the web design process to efficiency and meeting the website goals. This means the web design strategy is aligned with the way you communicating with clients, and the manner of transmitting the company message to clients. In other words, making your website look good must not conflict with the website purpose and objectives.

Assumptions are very dangerous and can lead to disastrous results when planning a web strategy. At DMNI we start with gathering accurate data that allows us to validate or dispel assumptions of how people will be using your site. This is why DMNI does not offer packages but instead is treating each project individually with a targeted a plan that works to achieve your goals.

How are we accomplish this?

Kick-Off & Discovery

The DMNI team hosts an initial meeting with the client to discuss the scope of the project, including platforms and channels, goals, target audience, existing brand strategies, and more. In this call, the digital strategist will gather the necessary information to conduct in-depth competitor research and complete a comprehensive digital strategy.

Digital Strategy

After the discovery call, we utilize the brand strategy document that was completed in the discovery to build a customized digital strategy. Each strategy is personalized, depending on the client’s goals, target audience, and the improvements that a website or app needs in order to be successful.

Information Architecture

If there is a existing website, the DMNI teams will document the existing features and functionalities. This information will be used to create a new and improved user experience, documenting all elements for designers and developers and ensuring they are reflected in later stages.

Design Mock-up’s

After the website goals and overall user experience is determine, designers will create mock-up’s which are essentially blueprints of a website that outline the structure. After design mock-up’s are created, web designers will add colours, logos, and branding elements to create a static image-like design of what the web pages will look like to the user.

Development

After the designs are approved, we move into the development stage. In this phase the developers will create the interface which customers will see.

Quality Assurance

Throughout the development process and before the website goes live, the DMNI team will test every facet of the website to ensure it functions properly and matches the original designs that were approved by the client.

Launch & Optimization

Once the new website is tested and approved it will be pushed live to the public. However, the work doesn’t stop there.
The DMNI team will continue to monitor its performance and security, optimizing whenever possible to maximize results.

Marketing

After the Launch DMNI will move into the Digital Marketing phase that includes detailed Search Engine Optimisation to ensure the site loads fast and is using every possible trick to ensure the search engines love your new site as much as your customers.

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